What is it that the CUSTOMERS want

“What exactly are they looking for?” In order to be a successful one, a business needs to touch its customers in a way no other business can. Customers are the primary stakeholders in any and all businesses. Why so? Organizations…

Customer Relationship Management (CRM), Almost Love

  It was an honour for both Michael Krigsman and I to talk with Paul Greenberg , considered by numerous including myself as the Godfather of CRM, and the smash hit’s writer, authoritative book on client relationship administration (CRM) titled…