The differences between traditional and social CRM

The world is changing, the way we behave is changing, together with the way we do business. Even CRM is changing, as it has to adapt to the new types of customers appearing on the market.

The expansion of mobile devices and the increase in the popularity of social networks triggered a massive “socialization” phenomenon.

The client relationship management, or CRM, needs to develop a branch that will be able to keep up with the trends and recent requirements. This new branch is called social CRM, and it is different from the traditional type.

They have separate goals and use different means to address issues, but they both be a part of modern business, which wishes its popularity and sales.

So the way we collect data about our customers must shift and follow the current. When it comes to marketing, traditional CRM focuses on advertisers with the purpose of boosting sales.

Also, the communication for this will only be one way, starting from the company and going towards the customers. In social CRM, things change the other way around. Now, customers will want to establish a connection and communicate, and ditch advertising.

Also, more than half of the companies that moved their activity on social networks notice a significant cost reduction in their marketing expenses.

In the sales chapter, traditional CRM is focused on sales, by collecting data from customers and creating specific campaigns. The primary goal is to keep the customers hooked and wishing to get more.

Social CRM will not target direct customers, but the potential ones. It explores the corners where traditional CRM can’t reach with its methods. With the help of social commerce, sales are expected to increase by about 30% in the following five years.

There is also the customer feedback sector that needs to be covered. Traditional CRM will just contact the customers to ask for their opinion. Also, clients may choose to share their experience, through talking, but only in restrained groups. In social CRM, people share experiences with the help of social networks, making them visible to millions. More than half of Twitter’s users will recommend particular companies when posting their tweets.

There are differences when it comes to service and support as well. It is obvious that traditional CRM uses the ordinary customer service, which functions in the time frame set by the company. In many occasions, the customer service is operated by a robot, being impersonal and following a script. In social CRM, clients use their preferred social network for communicating a problem and expect for the company to answer back in a short notice, and in the same manner. About 15% of the customers that have ages ranging between 16 and 24 years old prefer using social networks in order to get in touch with the customer service.

Thus, the differences are visible, and we can tell that we won’t be able to make it these days without social CRM. It is imposed by our customers, and we have nothing left to do than to comply.

What Is CRM Software? & How to Pick the Best CRM Software

Why your small business needs CRM

CRM is an acronym for Customer Relationship Management.

It is simply software that manages all kinds of interactions between your company and the customers and potential ones. This software aims at a simple goal to grow your business and improve the quality of services that your business offers.

CRM software will help your business to build systems that improve sales and customer satisfaction in many ways.

CRM is better described as a comprehensive system rather than a tool. It will connect different sections of your business, gaining the maximum benefit. CRM will help your business in terms of contacts and sales management.

What Is CRM Software? & How to Pick the Best CRM Software

CRM tools nowadays can help manage the whole cycle of the customer lifecycle with your business. It can also help drive sales, online sales, and marketing and work towards customer satisfaction.

CRM software solutions can also focus on the connections between your business and individuals. This CRM solution will help you organize the relationship with clients, audience, suppliers, and your employees. CRM benefits may include finding new customers, supporting your clients, and servicing their businesses more comprehensively.

CRM software is a new way to manage your business. It gives you and your team a novel strategy to achieve the best business results. CRM software can do tasks such as storing contact information, recording business transactions, and managing marketing strategies.

CRM will provide your team with data more efficiently in a more organized way. Anyone working with you can access all the data concerning customers, sales, and human resources. This availability of data makes your business more productive and enhances growth. Smaller companies will benefit even more from this technology, allowing the startup to grow faster in an organized way.

How can a CRM benefit your small business?

How can a CRM benefit your small business?

We will show you how CRM software can improve your company in simple points to help you while deciding whether you will need to use one or not.

  • Contacts organization.

The contact management software will help you reach and categorize every content and related data easier. CRM will allow you to merge all associated data on each content in one place. These details include cell phone numbers, social media accounts, business information, emails, and many more.

  • Create a customer persona.

After gathering all your customers’ data in a single place, the CRM will help you learn more about them. You will know what type of persons are more likely to be your customers. This will help you to modify your marketing plan and use targeted ads to reach all potential customers. The identified persona will also help you deliver a more personalized experience for your user.

  • Monitor different operations.

CRM software produces reports monitoring your business performance in many departments. It will provide you with a detailed reporting system for things like sales, marketing, campaigns, customer data, and more. …

5 Misunderstandings About CRM And How To Fix Them

Customer  Relationship Management CRM is undoubtedly a very powerful tool and a great weapon for any company to improve all aspects of its business. However, many companies have popular misconceptions and wrong understandings about CRM software and tools.

These misunderstandings in Customer Relationship Management need to be corrected rapidly. The more time you lose without CRM in your business, the more profit and revenue you will cost your company.

In this article, we will show you these misconceptions and the truth about them so you can easily understand the Customer  Relationship Management CRM nature and benefit.

1. CRM is only software.

CRM is a complete system with many components. The CRM software program is just a small part of it. These components include business processes, technological implementations, and people who run the process.

You can not reap the full benefits of Customer  Relationship Management CRM without successful cooperation between all of these components. So you need to understand that CRM is not an IT issue and a software program. The software part is simply a part of the CRM system increasing its abilities as an enabling device. The system at first is designed by people, then when it works properly it can do its job implementing and managing your business needs.

When these factors cooperate it can deliver value to your customers and company in many different ways.

5 Misunderstandings About CRM And How To Fix Them

However, the right order of business must be followed to implement the CRM programs properly; this includes factors as the right operation sequence, effective business strategies, proper personnel’s attitudes, and the suitable IT management.

2.CRM is complicated and difficult.

The definition of CRM in simple words is to find new customers, retain them to be long time customers, and maximize profits and business growth.

However, the technology is developing rapidly so this puts some pressure on IT specialists to keep up with the new systems.

This may make the basic concepts of installing the CRM system, but the cause of these concepts may not be that hard after all. In the past before the IT tools, customer relationships were managed by primitive customer databases.

Nowadays, technology has progressed a lot and the whole customer management is changed with better tools. However, the core behind targets and CRM remains the same. The goal is always to increase profits and augment the company’s growth.

Try to keep this CRM structure in mind and you will surely know that it is more than computer software.

3. CRM is expensive and your small business won’t afford it.

It is undoubtedly wrong that small businesses can not afford IT services such as CRM. Nowadays, service providers have created smaller plans designed for small businesses’ needs. These plans have affordable prices and limited functions.

You can operate these systems easily without an expensive IT professional team. To get the best results we think you should focus on the procedure and its strategies and then use the software in the last part only.

4. Inaccurate evaluation for the Return On Investment in CRM.

When implementing a CRM software, Return On investment is the measurement of returns gained against the costs sustained. Some people say that CRM gives a low ROI, but this way of thinking is not reliable.

The truth is that you are more likely to get a poor ROI when your business is not implementing CRM systems, this will cost your business more.

The poor ROI usually has some reasons that include ignoring marketing strategies and people, absence of reliable measurements to your results, absence of vision, and goals concerning opportunities approaching and growth potential.

These points are very important to tackle and solve before adopting a CRM system. If you manage these problems before using a CRM you will get the best of it and you can not get a low ROI value.

5. Which team will be responsible for implementing the CRM?

Here is one of the most asked questions about CRM. The CRM system implementation can not be a single team’s responsibility to do. Many teams can be involved such as marketing, sales, customer service, or IT.

The one responsible mainly should be the company’s CEO.

The CEO is the leader of the company and he should be responsible for making and formulating the business strategies. If you want your business to achieve the most success, the CEO and his associates should be educated and trained about the implementation of CRM systems.

A deep understanding of all the aspects of CRM programs to gain the maximum benefits of CRM system implementation.

Best CRM Software for Small Businesses in 2021

Best CRM Software for Small Businesses in 2021

It is a fact that relationships management is the most important part of running a business. This is irrespective of whether you take into account shoppers or different organizations.

It is critical to keep up to date on developing discussions with existing clients while likewise adequately overseeing new leads.

Your customer satisfaction depends on your ability to offer attentive, personalized engagement with your clients, even your improvement demands you continue looking out for new customers too.

That is why Customer relationship management (CRM) software comes to help make this crucial process possible.

A good CRM software should allow companies to manage customer interaction and customer data. It should have the ability to automate marketing, sales, and customer support.

Best CRM Software for Small Businesses in 2021

Moreover, it should help you access business information, and manage partner, vendor, and employee relationships.

However, because CRMs can perform so many different functions, finding the right one can be overwhelming.

To help you find the right CRM software, we researched and analyzed dozens of options. Here is a list of our 2021 best picks for CRM software and an explanation of how we chose them.


This software has recently become the standard in CRMs. Although the company now offers over a dozen different products, its many-featured and highly customizable sales CRM remains the basis of its offerings.

You can use Salesforce to take leads through a personalized customer journey and use the intelligent marketing platform to drive more sales through emails, SMS messaging, social media, and digital advertising.

While small businesses can take advantage of the lower-priced tiers, the plans and features of the Salesforce system are suited for larger businesses.


Plans for small businesses start at $25/month per user billed annually.


Freshsales CRM software is easy to use straightforward even if you’ve never operated anything more complicated than emailing. You’ll also find in-app video tutorials, articles, and a support person just a few clicks away.

It has an excellent dashboard that gives you immediate access to contact management, reports, emails, phone calls, and more. And, if the intuitive, web-based interface wasn’t enough, there are also mobile apps so you can make sales wherever you go.


Pricing starts at $12/month per user (billed annually).

Zoho CRM

This CRM software supports small businesses, coordinates contacts, markets their brand, runs sales, provides customer support and a lot more. You’ll get a helpful set of marketing and sales features with SaaS apps and online productivity tools.


SalesSignals, is the basis for understanding how and when contacts, leads, and customers are linked with your company. It provides real-time notifications for email opens, website visits, campaign activity, social mentions, and other actions. For example, if you’re managing an email campaign with your contacts, you’ll be notified when that person opens or clicks a link in the email.


Zoho has a free plan for up to 3 users, but the really good features are in the paid plans. Those start at $12/month per user (billed annually).

HubSpot CRM

HubSpot is simple to use and suggests a wide range of CRM tools to running the customer journey. It even offers forever free plans with limited features for their CRM, Marketing, Sales, and Service Hubs.

With this software, you would be able to see your entire sales dropdown right on your dashboard. If you want more data, you can view all contacts and sales operations, detailed reports, and performance on a user or team basis.


The core CRM software is free, but for more powerful features you can upgrade to a paid plan for Marketing, Sales, or Service hubs (starting at $50/month). You can also upgrade to the Growth Suite starting at $113/month for a single user.


Keap is one of the best CRM software systems to be applied in a small business in order to achieve their goal towards real growth.

For 18 years, Keap has helped small businesses be more systematic so they can deliver a great solution and close more business deals. Keap’s award-winning CRM solution serves more than 200,000 users around the world.

Keap’s platform manages your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business and delivering great service.


Pricing starts at $79 per month & includes everything you need to grow your business.

What are the key points to look for the best CRM software?

As we are living in a competitive online world, there are tens of CRM software platforms, according to your business information and your objective to grow to develop your performance, you could determine some essential points to select the right CRM.

However, there are some general points to look for, here are a few things to keep in mind.

  1. Ease of Use

The first point you should look for in a CRM software is how easy and clear it is to use. You will be using your CRM software every single day so as to simplify the work. Therefore, if it isn’t easy to use it won’t help you reach your goals.

The latest survey shows that 67% of businesses think that ease of use is the most important point of their CRM software.

  1. Customization

Every single business has specific characteristics, we looking for the CRM that has customizing features, for sales and projects, to make the software serve different teams.

  1. Reporting

It is also clear and evident that a powerful CRM allows the elaboration of various data sets and uses them for reporting.

  1. 4. Automation and integrations

Realizing that your CRM is not just a contact listing, it needs to combine branding and sales as well as the lead new generation to your brand.

Your CRM should store name, email address, phone number, and maybe even social links that could be used for online marketing strategy.

What to expect for 2021?

As CRMs have improved, they have become more advanced to integrate and automate an extensive range of business processes. Social media links and email combination, for example, they have been characterized as the Customer Relationship Management evolution.

The effect is social media like LinkedIn, Twitter, and Facebook are not just about exploring and advertising your brand but also establishing confidence, credibility, and personality.

In 2021, looking for more automation and integration features to simplify CRM usage has known great popularity. It helps in productivity enhancement, and expands the field of business operations process that CRM tools effected.

Note, looking for a suitable customer relationship management software for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs?

Q: What are some examples of CRM Software?

A: Customer relationship management (CRM) software refers to any tech solution service that helps businesses run and connect with the current and potential customer. Some examples of leaders in the CRM software industry include Salesforce, Bitrix24, Freshsales.

Q: What are the differences between ERP and customer relationship management (CRM) software?

A: CRM structure is developed to record and store every segment of information regarding customer interactions. This detailed data is standardized and easily shareable throughout the organization.

Like CRM, ERP software is prepared to streamline business processes. While a CRM focuses on the sales section of the company, an ERP system is inserted and applied across different departments.

 Q: What makes a CRM software “open source”?

A: To determine software as open-source, it typically means that some or all of the source code is accessible to users for reviews and commenting or suggestion or modification.

Developers and programmers that want the capability to highly customize their experience CRM software often pick out for open-source solutions.