Management Software

At the beginning and before thinking about the different choices of CRM software, you must know what is meant, and how it assists growth small business performance.

This article will guide you for the best 5 CRM that intended for small business.

What is CRM system ?

As a term,  the customer relationship management is on off many different processes that enable a company to run and analysis its own interactivity with clients, either the current or potential customers.

As a system, it’s a platform that connects the different branches and departments of the company starting by, Record customers data, to sales analysis, marketing your business, and customer service, metrics all into one cohesive system.

Customer management system for small business,

The small company as the biggest ones, need to arrange and manage their database, the biggest challenge for small businesses is growth, we mean by growth more income and, Fewer expenses, more exposure in the market,  customer management solutions, and a strong presence in the business world, and to enable the company to manage all this process in just one place easier and faster, that’s when CRM programs for small business, becomes of great value.

The most 3 benefits behind using customer management system for small business ,

 1- Contact organization

The more you know about your customers, the better you’ll be able to provide them with the kind of positive experience that really pays off.

and as your business starts growing, you will definitely need contact relationship management, this customer contact software collects and arranges your customer data their full name, phone number, email address and either social media account.

and every interaction with them like email exchange, live chat messages, sales, projects orders, or customer service request, make all of these data available across different departments of the company, and offering easy access to key information.

  2-Sales reporting

it is a basic CRM tool, as sales and marketing are run the buying process across different channels, it’s important to know how any different factor could affect the sales cycle, the CRM software for sales and marketing, assist organizations to enhance their marketing campaigns, improve their sales performance, through Reporting and data analysis, preparation different reports as Profitability Reports, Sales Cycle Reports, Goal Progress Reports, those details permit the sales team to combine and organize data about deals and prospects, using reporting features such as sales dashboards and reports.

3- Customer segmentation

to increase your sales, and attract more potential customers, that means you should to focus more about your target clients segment by using different factors, based on previous data collected and stored about your customers, factors like where they are located, what they need as products, how old they are, and more factors determine through a questionnaire per example, This gives your sales team a bit more focus, helpful for the production department to think more about the products or services needed in your market.

 

Simple CRM system for small business,

if don’t know that some CRM platform offers the opportunity to try it for free, with your team to evaluate the value could add to your business, even for the small business on a lean budget, here we have listed;

 

1 HubSpot CRM

is one of the best used, offers a completely free version, The software includes all of the basic features provided CRM services for small business, permit you to hold  track of your company’s interactivities including contacts, and company profiles, and manage all that data In a detailed dashboard.

Pricing

HubSpot, CRM is free and the number of users is unlimited, but for more powerful features you can upgrade to a paid plan for marketing and sales.

Marketing Hub, Sales Hub, and Service Hub add-on packages are $50 each per user/per month, billed monthly and there more different packages, on consideration what you need.

 

 

2- Zoho CRM

Zoho, CRM is a great choice for the small business-friendly platform, with a simple user dashboard, As businesses grow, Zoho offers more options such as customizable modules, fields, pages, pragmatic automation, and social media features, Note: Most of the advanced features are included only in the professional and enterprise editions.

Pricing

Free version for 3 users , Standard ($12/month), Professional ($20/month), Enterprise ($35/month) and more.

3- Bitrix24 CRM

Bitrix24 is one of the most popular free CRM in the world, based on number of users, Bitrix24 offer a cloud CRM solution that is free for up 12 to users, data storage arrive at 5 GB, it provides large option

as that offers by the paid plans,  lead management, reporting, sales tracks, and all operation just in one place with unlimited features

with the easy interface, There’s voice, email, chat, and video channel access in-app, and mobile apps for iOS and Android

Pricing

Free starter business tool suite for up to 12 users, In paid plans, you do not have to pay for a separate user but for additional disk space and some optional features

4- Salesmate CRM

if you think to speed the sales process, offer more customer personalized experience, Salesmate CRM, is the best option, running your contact effectively and keep track of all related sales activities, this tool is also perfect for sending out email campaigns, as a small business, you will more appreciate the flexibility and scalability you could experience through this software

Pricing:

Starts at $12/user/month.

 

5- Salesforce CRM

actually, Salesforce using by the biggest company, it is one the most widely used on the market of CRM software,

Luckily it offers a basic edition called Lightning Essentials, for the small business this package provides CRM tools for small business  as an advanced contact manager, Automate repetitive tasks, and more feature that helps small business

Pricing:

Lightning Essentials package ($25/month/user), Lightning Professional ($75/month/user), and more.

 

Best CRM for business development

Now that you know more about the options you have in terms of CRM software for small businesses, it’s time to start assessing, choose the right one to enhance your performance but first, you should determine this points that help you to catch the right one ,

1– Identify Your Goals

firstly, you should have an idea or vision about your performance goals, and what you need the CRM system to do for you, most companies only end up using less than a tenth of these features they need actually

 

2- Integration with marketing

Marketing is an important factor that should take into consideration for any business a great CRM system should offer a complete view of each lead, current customers, and previous customers. This includes their related data such as contacts, demographics, products purchased, and margins

3-Social CRM capabilities

To grow your social media hallmarks, you may want to invest your money in a CRM that permits you to observe brand mentions, while providing access to a raft of new information about customer behavior.

4- CRM Pricing

it’s may in your business startup, Low budget is another factor you should think one,  You may not have $3000 or more per month to allocate to all the software tools your business requires to grow. So, you want to find the best CRM system that will meet your needs without breaking, your budget

5-Support and Training

Most modern CRMs are easy to use appropriate for the small business needs, and intuitive and don’t require training for a basic feature used. but more the company expansion with various departments there will be a need for training. Be sure to check with your solution provider that they will offer support until you fully become operational

 

Conclusion

CRM services for small business, can assist company to achieve significant improvement in efficiency, productivity, and revenue growth, The most important key is to determine your needs and catch the right solution that will meet those needs.

 

Running a small business appears to be one of the greatest challenges there is on the current market. Depending on the niche you are activating with your business, the waves of the market can be so high that you can be quickly swept off your feet without even realizing. Also, in comparison with larger businesses, smaller ones do not have the strength, financially speaking, to repair big damages. Still, with the right tools and methods, you can slowly develop a small business and turn it into something successful. It requires patience, dedication and work to make it, but it is definitely a possibility. And since a company, big or small, cannot function properly without a customer service, here are the CRM systems that can fit the condition of your business.

• Batchbook

It is a very useful tool for customer management, which also comes at an affordable price, costing only $20 per month. Also, if you are not sure about purchasing it right from the start, you can subscribe for a 30-day trial. It has a to-do list, reporting tools, various ways to learn about your customers, task assignment to each team member, and keeps a history of all your communication with the company’s customers. This last feature is very important if you want to have a look at previous communications with a contact.

• Capsule CRM

It has a clean interface, being user-friendly, so it is an excellent tool for people that never had any contact with CRM systems before. It has only five icons, which can be used for the main tasks of CRM. It covers incoming tasks, adding contacts, special sales feature, cases that are open and unsolved, and the possibility to keep a calendar. The system even has a free basic plan to get started with. But even if you choose the professional plan, you won’t pay more than $12 every month.

• ContactMe

A great and easy CRM system that will help you with contact sorting, managing all sort of spreadsheets and documents, e-mails, reminders, tools for reporting and many more. It is quite complex and helpful considering you have to pay only $7.42 per month to use it. This one does not have a free membership, but you can use the 14-day trial if you want to make sure that this system fits your needs.

• Netsuite CRM+

If you have a budget that looks a little bit better, perhaps you will afford to pay the monthly fee of $129. You will get plenty of features for that money. For instance, it is a cloud system, offering real-time data about your customers, from all points of view. It has quite a complex dashboard, which may seem a bit challenging for people that never dealt with CRM before, but it offers features like showing quotes, order statuses, even forecasts of your sales. The system can also be operated using any mobile device, as it is compatible with any mobile operating system. So it is a solution for business owners that wish to pass to another level.

The world is changing, the way we behave is changing, together with the way we do business. Even CRM is changing, as it has to adapt to the new types of customers appearing on the market.

The expansion of mobile devices and the increase in the popularity of social networks triggered a massive “socialization” phenomenon.

The client relationship management, or CRM, needs to develop a branch that will be able to keep up with the trends and recent requirements. This new branch is called social CRM, and it is different from the traditional type.

They have separate goals and use different means to address issues, but they both be a part of modern business, which wishes its popularity and sales.

So the way we collect data about our customers must shift and follow the current. When it comes to marketing, traditional CRM focuses on advertisers with the purpose of boosting sales.

Also, the communication for this will only be one way, starting from the company and going towards the customers. In social CRM, things change the other way around. Now, customers will want to establish a connection and communicate, and ditch advertising.

Also, more than half of the companies that moved their activity on social networks notice a significant cost reduction in their marketing expenses.

In the sales chapter, traditional CRM is focused on sales, by collecting data from customers and creating specific campaigns. The primary goal is to keep the customers hooked and wishing to get more.

Social CRM will not target direct customers, but the potential ones. It explores the corners where traditional CRM can’t reach with its methods. With the help of social commerce, sales are expected to increase by about 30% in the following five years.

There is also the customer feedback sector that needs to be covered. Traditional CRM will just contact the customers to ask for their opinion. Also, clients may choose to share their experience, through talking, but only in restrained groups. In social CRM, people share experiences with the help of social networks, making them visible to millions. More than half of Twitter’s users will recommend particular companies when posting their tweets.

There are differences when it comes to service and support as well. It is obvious that traditional CRM uses the ordinary customer service, which functions in the time frame set by the company. In many occasions, the customer service is operated by a robot, being impersonal and following a script. In social CRM, clients use their preferred social network for communicating a problem and expect for the company to answer back in a short notice, and in the same manner. About 15% of the customers that have ages ranging between 16 and 24 years old prefer using social networks in order to get in touch with the customer service.

Thus, the differences are visible, and we can tell that we won’t be able to make it these days without social CRM. It is imposed by our customers, and we have nothing left to do than to comply.