CRM System : Best Sales CRM Software For Small Business

Salesforce CRM Content Overview

Organize, share, search, and manage content within your organization and across key areas of Salesforce with Salesforce CRM Content. Content includes all file types, from traditional business documents such as Microsoft® PowerPoint presentations to audio files, video files, Web pages, and Google® docs.

To learn the different ways files are used in Salesforce, see Differences Between Files, Salesforce CRM Content, Salesforce Knowledge, Documents, and Attachments.

Salesforce CRM Content simplifies content management by incorporating user-friendly features into the following tasks:


Rather than keep files in folders that make content difficult to find, Salesforce CRM Content stores files in fully searchable file repositories known as libraries.

Administrators can create multiple libraries based on any classification, such as department name, job function, or team, then configure user permissions within the library to balance content access with security. Authors assign descriptive labels called tags to help classify and organize content across libraries.

You can view a list of all content that belongs to a particular tag or filter search results based on a tag or tags. Salesforce CRM Content also provides private libraries, which allow users to reduce the clutter on their desktops while using content-management benefits such as document search and version control.

Sharing Content in Salesforce

Salesforce CRM Content is also integrated with leads, accounts, contacts, opportunities, cases, products, and custom objects. If Salesforce CRM Content functionality is enabled on the Opportunity tab, for example, Salesforce CRM Content uses the fields on the opportunity detail page to search for files that may be relevant to that opportunity.

You can drill down in the search results as needed or run your own search and then attach one or more files to the opportunity. The most current version of the file will be available on the detail page for the life of the opportunity.

Salesforce CRM

One of the best Sales Cloud based best CRM software that help organizations manage sales pipeline, leads, contacts, accounts, and critical business information. The software also helps generate reports periodically and on ad-hoc basis for further decision making. It is highly customizable and available on both mobile and laptop. Customer relationship management software.

Sales Cloud is a state-of-the-at solution for complete sales automation and CRM With Sales Cloud, businesses can grow their accounts faster, find new customers faster, and close deals faster – from anywhere.

In all, Sales Cloud helps businesses accelerating productivity thereby saving time and effort. The businesses can use Sales Cloud’s analytical features to make insightful decisions effortlessly.

With comprehensive sales tools, it helps speeding and streamlining all phases of sales from lead management to analytics and forecasting from within a single platform.

Salesforce CRM is an award-winning solution created by Salesforce as part of its extensive sales and marketing solutions under the Salesforce brand including separate systems for: Analytics, Marketing, Service, and Community Cloud. Powered by automation, sales representatives can maximize CRM data to highlight top leads and determine the separation between deals lost and won.

As a CRM, the software helps you to track all customer information and interactions in one location to follow more leads. The Lead Management, Marketing Automation, Sales Data, and Partner Management apps let you follow these leads until they are ready for conversion.

Evaluate CRM Features with a Demo

The main reason to evaluate a Salesforce demo and compare it to other CRM tools is to figure out the similarities and differences among CRM vendors. The main purpose of a CRM is to help managers and reps streamline sales and leads information, but each CRM takes a different approach to organization and implementation of the product.

When making comparisons, keep in mind the features you need the most for your business to be successful.

Best CRM Software 2021

Customer relationship management (CRM) tools do just that, helping your sales team log communications, manage leads and even build marketing campaigns. In the past, CRMs were only available to large organizations, but the rise of cloud-based services has availed CRM platforms to businesses of all sizes.

This guide includes a comprehensive breakdown of what to look for in a CRM solution, as well as reviews of some of the leading products on the market today. It also includes our best picks of CRM software that stood out from the crowd.

The Free CRM With Something for Everyone

Free CRM for Small to Enterprise Businesses

Top Free CRM Software

As a business grows, the need for a central customer relationship management (CRM) system becomes a higher priority. Startups and small businesses look to CRM software products to handle their growing lists of customer contacts and make sure invaluable leads are accounted for.

However, especially for smaller small businesses, buying and implementing a CRM system can be expensive and time-consuming. We’ve made this list to help today’s small-business professionals manage their customer relationships without breaking the bank. Check out our list of free CRM systems with this in-depth analysis from real-user reviews!

If you’d like to see more products and to evaluate additional feature options, compare all CRM Software to ensure you get the right product.

And that’s where this report can help you. To help you find the right free CRM solution, we analyzed about 160 free and open source solutions on Capterra. Then, we shortlisted the seven best solutions in the market.

A free tool will offer you the productivity of using sales and CRM software without spending any money. What you need to do is search for a free or open-source CRM tool that offers the features you need to meet your long-term business needs.

Flowlu CRM

Flowlu CRM is a cloud-based tool for businesses of all sizes. Its free version offers CRM features such as lead management, contact management, quoting, invoicing, and project management.

Flowlu’s unique selling point (USP) is that it also offers a few business management features such as project management and accounting. This makes it ideal for first-time CRM software buyers who want to automate functions such as sales, marketing, customer service, and finance.


SuiteCRM is an open source CRM solution for businesses of all sizes. It allows users to manage customer interactions across sales, marketing, and customer service teams.

SuiteCRM offers different open source solutions for startups, small businesses, and enterprises, making it suitable for businesses of any size and type.

HubSpot CRM

HubSpot offers a completely free version of its CRM software that is rather popular among small businesses. The software includes all of the basic features provided by CRM software, allowing you keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard (visible to all team members).

Already a HubSpot Sales user? Then you can also use this CRM software to boost your inbound sales. Not to mention, HubSpot offers several integration options with popular apps like SalesForce, Shopify and Microsoft Dynamics.

The right CRM software will make your salesforce vastly more efficient, and help to identify cross-selling and up-selling opportunities. You can also take advantage of inbound marketing techniques that leverage your website and search optimization, combined with a content library, to bring more qualified prospects into the fold. CRM software will capture extremely detailed information about customer behavior and preferences that can inform targeted marketing, product development and sales activities. The right CRM software can help you raise your business to a new level.

Best CRM Software for Startups

Hubspot is another fully functioning CRM that is free for users and includes many of the tools a startup needs. It can track and organize contacts and offers a complete overview of the sales pipeline. Hubspot CRM also offers a sales add-on, in free and pro versions ($50 per month), which include email notifications and templates, document tracking, and in-app calling.

Moreover, Hubspot offers all the basic features necessary without the complexity that can make other CRM software difficult to use for newbies. It’s also a certified, premier Google partner, easily integrates with other software, and can be used in a variety of industries. Unfortunately, there’s no phone support for free users, but that would be a little too good to be true.


To find the best CRM software for small businesses, we began by talking to business owners themselves, as well as some of the professionals who advise them. We asked them their choice of CRM software, what features are the most important to them, what informed their choice of provider, what they love about their current CRM software, and what they would love to change.

We discovered, not surprisingly, that ease of use and the ability to customize are important features, as is cost. The top features that business owners look for include: contact management, the ability to track interactions, scheduling and reminders, email marketing, pipeline monitoring, reporting analytics and integration with other platforms. They highly value customer support and extensive help desk functions.

We also did extensive research online, reading hundreds of consumer reviews and complaints, and poring through numerous review web sites. Then we narrowed down our list of CRM software to the most commonly mentioned names.

With the short list of 10 CRM software packages in hand, we scrutinized each company’s website to compare and contrast the options offered. We watched their tutorial videos and reviewed the customer resources offered by each.

Whether you are running a small or big business, use a marketing automation software to build a hassle-free business online. It’s possible!

Before choosing any CRM software, it’s wise to study it. Because, the moment you know the features and benefits of each automation software, picking the most appropriate one for your business is pretty easy.

For example, the CRM software for a real estate company will be different from the one an educational company will use.

To get you started on the right note, I’ve compiled the 23 best small business CRM software that you can select from.

Are you ready?

Insightly is an easy to use effective CRM system for mostly small businesses. It’s integrated with Google Apps, Office 365, MailChimp, and major social media sites.

As an online CRM system, it has over 800,000 users in 100 different countries. The company uses strong server to avoid disruption. In addition to this, there are 247 engineers available for your optimum satisfaction.

When you’re armed with the right skill and software, it becomes easier to automate your marketing process – and in turn, build a successful business online.

Good customer relationship is the heart of every businesses. Econsultancy revealed in its recent post that it’s more difficult to acquire a new customer, than to retain existing ones.

Take a look at the Marketing Technology Strategy Survey, and you’ll notice that automation is now an integral aspect of running a successful business.

Have you used the software before? Do you know a business or marketer who has used it?

Growing a thriving business is all about documenting your strategy. When you do that, you make it easy to replicate your success. It doesn’t matter whether you’re inbound marketing, or traditional advertising, having a documented strategy is critical.

A lot of small businesses have increased conversion rate by up to 53% by automating their marketing activities with

Marketing using Salesforce CRM software will change the face of your business. It’s a strong CRM tool used to convert leads into customers and motivate loyal customers.

Just a click with this software and every vital aspect of your marketing is automated. There’s no need of IT expertise here, because, there’s nothing to setup or manage.

The Design is simplified and user-friendly.

With the help of Salesforce, your customers may think they’re the only customers you have because of your regular communication via mailing.

The database of this Salesforce helps in solving problem faster because you can query the database and get results within seconds.

Cloud CRM software

Cloud CRM System Provides the Ultimate in Customer Care
Cloud-based Customer Relationship Management (CRM) software puts you closer to small business customers than ever before by managing all aspects of the relationship. That covers the entire customer lifecycle: first contact, ongoing inquiries, lead nurturing, conversion, and long-term interaction. This is where Zendesk comes in.

So, if you are one of those 72% of companies who think that investing in modern technology, such as CRM, is going to result in a bigger ROI and help you grow your business, then let me help you steer through these unknown CRM waters and find the CRM solution that fits you best.

But, before we get into that, watch this short video that will show you why cloud based CRM is best suited for your business.

IT Cloud services in general have seen an impressive lift-off recently. The International Data Corporation (IDC) reports that the spending on cloud services will continue to grow in 2021, which stands for a 23% growth compared to 5 years ago.

With CRM software, your small business can easily store and access all the customer info you need, resulting in personalized, attentive service, efficiently!

Best CRM Software for Small Business

Now that you have a general idea of what you’re looking for in a CRM, let’s take a closer look at the best CRM software for small business, as chosen by us, your friends (and resident marketing experts) at OptinMonster.

Well, my job is to show you the best CRM software available right now, especially for small businesses. After scrolling through almost every CRM tool and endless references, I have narrowed down 20 CRMs that small businesses can use.

All these tools fall under the affordable range or have some kind of unique selling proposition (USP) that could make it perfect for your business.

We looked at the wide range of CRM software for small businesses in the UK, weighing them up on metrics such as price point, usability, scalability, and customisability. With all this in mind, we found the best small business CRM tools to come from Insightly, Salesforce, Zoho, SugarCRM, Pipedrive, HubSpot, and Apptivo.

As a small business, in order to grow, you need to invest in the areas that deliver the biggest dividends. That’s why more and more businesses are implementing a small business CRM or customer relationship management system. CRM software not only helps you stay organized and build better relationships, it pays back $8.71 for every dollar spent. That’s a 774% return on your investment.

CRM integrations also make your job easier by automating tasks you’d otherwise have to perform in external software tools.

These integrations put more of your sales team’s essential functions in one place, turning your sales communication platform into a central hub for email marketing, customer support, accounting, document management, and more.

There are three ways these integrations can work:

Native integrations that are built into the CRM software
3rd-party integrations developed by independent companies
Custom integrations that are created using APIs (application program interfaces)
Native integrations
Native integrations are created in-house by your CRM provider and built into the software to ensure that you can work with your most commonly used business tools (think email and scheduling programs) without leaving the CRM. Turning on these native integrations can often be done with one click within your CRM.

Native integrations are the easiest to use and implement. However, they are usually only available for the most popular business tools such as Gmail, Outlook, Mailchimp, Slack, and Intercom.

Third-party integrations

There are so many business tools being used by small business sales teams that it is virtually impossible for a CRM software platform to provide a native integration for all of them. Fortunately, third-party services have come to the rescue. These third-party integrations connect your CRM with an even wider range of business tools.

Companies like Zapier specialize in collecting simple connections between different software tools. A CRM provider may only have a handful of native integrations, yet have over a hundred third-party integrations available to users through these integration marketplaces.

Without CRM software, there are too many shifting pieces to remember without something or someone falling through the cracks. But because CRMs can perform so many different functions, finding the right one can feel overwhelming. We researched and tested nearly 30 CRM platforms before arriving at the ten best for the majority of businesses. Click on any app to learn more about why we chose it, or keep reading for more context on CRMs.

The best CRM software :
Bitrix24 for multi-channel communication
Salesforce Sales Cloud for customizability
Zoho CRM for making sales fun
Freshsales for being easy to use
Nimble for customer prospecting
Insightly for project management
Nutshell for managing a sales team
Apptivo for business management
Agile CRM for marketing
Streak for Gmail power users