Creating a successful startup is a great challenge nowadays. You need to have thousands of clients and keep track of their interactions with your business simply. This huge amount of data needs a way to be organized and processed in ways that increase the growth and sales of your business. CRM software is made for this purpose. Using CRM software in your business nowadays has become a necessity. In fact, neglecting CRM causes you more losses over time.
The CRM does a great job in helping you to manage the customers’ data and the potential leads. This frees your time and energy to focus on improving your business in all other ways.
There is a lot of great CRM software out there and choosing among them is a difficult choice. We have gathered detailed information about 4 of the biggest CRM software providers in the market. We will show you the features of each software to know how it will help your business. We will discuss the prices of each one and show you also the pros and cons of each provider.
Read the following details and make sure you study all the options before choosing the best available software for your business.
1.Drip
Drip is the ultimate CRM tool in the market. It is the best option on the market especially for eCommerce businesses to help them turn fans into loyal customers. Drip is an easy to use CRM software that fills all your business needs in one place. Drip is an ECRM system that will help your customer through the buying process making the experience more personal to increase their sales gaining more retained customer value and purchases.
Drip is a specific type of CRM software built for eCommerce businesses, especially for small ones. All the features of Drip are easier to use for first time CRM users. The interface is simple and the user experience is great.
Drip Features:
1. Marketing automation.
Marketing automation is one of the main features of any CRM software. Drip is one of the best choices that offer solid email marketing automation.
Drip features an email builder that will make creating emails an easy job for you with a group of ready templates. However, users mentioned that the templates library is somehow limited to their competitors, so it would be nice if they would expand that template library furthermore.
Drip excels in this field by adding a group of pre-built automation workflow for you to use directly. This automation is very useful in the eCommerce world. These automations include things like cart abandonment, Black Friday deals, customer win-back, and many other important features.
You can also build your special workflows using the Drip’s builder. The platform offers an excellent support and integration system which can give you the freedom to create any automated process you can think of.
Most CRM platforms offer this feature, but Drip is heavily focused on eCommerce giving you more options than other programs. They have made a great deal making the program an easy and simple platform filled with powerful features for beginner CRM users.
2. Personalization.
Drip allows you to create specialized customer journeys for your brand. This is important for any eCommerce brand to increase sales and maximize profits by retaining more customers.
This allows you to record and analyze the ways people interact with the website in different ways. Drip’s focus on eCommerce makes this service more useful for small businesses using the CRM for the first time.
3. Multichannel marketing
Social media is important nowadays in addition to traditional methods as email marketing and on-site interactions. Drip offers many social integrations and some Facebook\Instagram advertising features that are great and helpful.
4. Analytics and reporting.
To know your CRM strategies are working and the marketing strategies are paying off, you need trusted data. Drip offers analytics and reports mainly focused on eCommerce.
Pricing:
Drip’s pricing starts at 49$/mo for the basic plan, and 122$/mo for the pro plan with more features. They also have an enterprise plan for larger companies.
Pros:
1.CRM software specialized in eCommerce.
2.Suitable for CRM beginners.
3.Useful automation and integration features.
Cons:
1.Higher prices than competitors.
2. Many CRO features are absent.
3. More email templates are needed.
4.Buggy performance.
1. Salesforce
Salesforce has launched the Salesforce CRM solution as one of the top CRM softwares on the market. Salesforce company has an entire system of marketing solutions including systems for community cloud, analytics, and a lot more.
As a leading CRM software, Salesforce will help you gather all your client’s information in one place. You will turn more leads into customers, increasing the growth of your business. Your team will be grateful for using such a powerful tool as it increases their productivity and allows them to follow work remotely from anywhere and from different platforms.
This level of coordination and organization delivered by Salesforce will have a huge impact on your business’s net growth and profits.
Salesforce features:
Task/ Activity Management:
Follow and manage the different tasks of your teams, set new ones, and sync the data with your official calendar apps.
Contact and account manager:
manage and access your contact information to gather important data about your clients. This will help you improve the sales and marketing process by adding more personalization. You can also follow each customer’s actions allowing the sales team to have an overview of each customer’s journey. The software can gather all the relevant data about each account in one place.
Customer Contract Management:
Follow through on all your customers’ contracts. It allows you to manage negotiations, define terms, and set conditions. All the changes are documented instantly and agreed upon in one place.
Quote and Order Management:
Easily make quotes for customers depending on pricing and product information. This can also help the sales reps to process orders as all the required information is gathered in one place. They can also assign orders for each department to complete.
Email marketing:
Email marketing is a crucial marketing strategy nowadays. Salesforce allows you to send emails in bulk to all your contact list. It offers the ability to send customized content for your customers based on their previous interactions.
Campaign Management:
Manage all your marketing campaigns broadcasted on different channels in one place. You will be able to make adjustments based on customer data and follow all the results and analytics.
Lead Management:
Explore different options in the lead management chain and help reps to guide the contacts through the buying process while tracking their progress on the way and finding the best message to take them to the next step.
Pricing:
Salesforce CRM software offers multiple programs starting with a free trial and 4 other paid programs ranging between $25/user/month and $300/user/month.
Other add-on features are billed separately and can make the experience a bit pricey for beginners.
Salesforce Pros:
1.The most powerful CRM platform and software.
2. Edit features to meet your requirements.
3. Popular platforms make finding sales familiar with the software an easy job.
Salesforce Cons:
1.Not the cheapest option.
2. Helpful add-ons are paid for separately.
3. Setup is complex and takes time.
4. Interface packed with options making the simple tasks complex.
5. Customer support is a lot below the level of the service.
3.Freshsales.
Freshsales is a CRM helpful platform that is concerned to increase the productivity of your teams especially the sales team. Its CRM software offers numerous tools that help in many tasks as automation of workflow, lead conversion, email management. Freshsales is a CRM also offers a great variety of integrations concerning productivity, marketing campaign, and team interactions.
Freshsales software is a simple one and easy to use. The platform gives you the freedom to generate your contacts as demanded. However, when you have your contacts it gives you all that you need to make the leads into sales and retained customers.
Freshsales Features:
1.Leads and Contact Management.
Freshsales offers a simple and straightforward display of contacts. It shows a lot of helpful information concerning all the activities of the contact. It shows the client’s data from the company’s website, their posts from social media, and their messages. It will also show you how this client is worth for your company. All this data shown in one place helps with customer service and satisfaction.
2. Team Communication.
This is a great feature in Freshsales software. Its communication features will allow all the teams to communicate without leaving the software. The platform syncs with all major email services as Gmail, syncing both incoming and outgoing messages. All emails are arranged automatically according to the clients for easy tracking. To make emailing more efficient, Freshsales offers email templates to make the process faster. You also can send bulk campaigns to any group of contacts saved in your database. The software will tell you who and when was every email opened in real-time notifications.
You can also add notes to each call log and save it to the contact who said it to be aware of what happened next time you call this client.
3. Interface and In Use.
Freshsales software interface is very user-friendly, which makes you like the software instantly. You will find all the phone, email, and contact tools at the top of the platform.
The platform design and menus will make you feel fulfilled and make your job easier.
4. Support.
Freshsales CRM gets a lot of support from the main Freshworks company. You can call or email in any business hour from Monday to Friday and they will follow with your request quickly. The platform also offers an extensive video library for any issue you face.
Pricing:
Freshsales have five different plans according to the size of your business. The first plan is completely free and offers an unlimited number of contacts, integrated email access, and access to the mobile app. It is a very useful free option for small businesses. The plans’ prices vary from $12 per user per month up to $79 per user per month.
Freshsales Pros:
1.Easy interface and mobile phone app.
2. Automatic calls’ recorder and a built-in phone.
3. Double method email syncing and sending bulk emails.
Freshsales Cons:
1.Very weak lead generation methods.
3.Few integrations with project management software.
4.Sendinblue
Sendinblue is mainly an email marketing solution that aims to help small and medium-sized businesses. It offers an easy interface and simple tools to help you manage email marketing, newsletters, task automation, transactional emails for eCommerce, and some basic CRM features. It also adds great value to businesses depending on email marketing by offering SMS functionality. SMS marketing is an efficient tool necessary to increase sales and interaction with customers. They have a great live chat service that allows you to interact with clients and fans in a direct chat.
Sendinblue Pros:
1. The software easily produces neat emails that help your brand to communicate more effectively with the customers.
2. Adding contacts and composing new emails is a lot easier than other competitors.
3. Specific statistics and analytics help you to measure accurately your growth and success.
4.Selective email sending to a group of contacts.
5.Daily Free 300 emails limit so that you try it perfectly before subscribing to a paid plan.
6. Offers all the basic CRM features.
7.A rich email processing with tons of features such as auto-responder and transactional emails.
Sendinblue Cons:
1. Poor customer service in the initial stages of using the product, this wastes a lot of unnecessary time.
2. The laggy interface when creating email templates and it cannot make a master template that can be used after that to make empty templates.
3. Setting up the account for the first time can be time-consuming and difficult.
Sendinblue Features:
1.Automated Marketing Communications:
Sendinblue marketing automation improves your contact management through specific workflows. It comes with several preset workflow templates to help you automate the marketing process and improve the service delivered to the customers. The software offers templates for welcome emails, cart reminders, and many more.
2.Transactional emails and SMS.
3.Email marketing and SMS campaigns.
4.Dynamic list and order tracking.
5. Newsletter creator.
Create new professional newsletters easily by just dragging and dropping your favorite blocks, to build a well-designed newsletter in a few minutes.
6. Attract the target audience.
SendinBlue collects the email and contact information of the fans and potential customers. This data can be used easily to make targeting campaigns with high success rates.
Sendinblue Pricing:
All the plans include unlimited contacts access and pricing depends on the number of emails you need to send each month. The Lite plan includes $25 per month for 40,000 emails. The essential plan costs $39 per month for 60,000 emails. The premium plan costs $66 per month for 120,000 emails. Sendinblue offers a custom plan for enterprises with variable prices for companies that need more than 350,000 emails per month.
CRM offers a comprehensive set of tools allowing your company teams to work in coordination with each other. This results in fewer mistakes, more growth, and development.
The free plan is surprisingly great, it is a free trial without a timeout period and does not need a credit card. You just need to enter some basic information about your company and use the program for free.